Liquid I.V. "Hot Seat" Wellness Activation
case study, brand activation, product sampling, content shoot Georgia Elia case study, brand activation, product sampling, content shoot Georgia Elia

Liquid I.V. "Hot Seat" Wellness Activation

Liquid I.V. "Hot Seat" Tower Bridge, London

A glass-backed sauna framed against Tower Bridge, a cold plunge for the full recovery ritual, and our Liquid I.V.-wrapped Citroën HY Van serving hydration on the South Bank. Promovan delivered a fully branded wellness village that doubled as the hero film set for the new season of Liquid I.V.'s "Hot Seat" - before opening its doors to the public for a day of sauna, plunge and sampling.

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Aldi x Promovan | Piaggio Ape Sampling Activation, Birmingham
case study, brand activation, product sampling, content shoot Georgia Elia case study, brand activation, product sampling, content shoot Georgia Elia

Aldi x Promovan | Piaggio Ape Sampling Activation, Birmingham

We took Aldi's Mini Chocolate Eggs to Bournville — outside Cadbury World, in a vinyl-branded Piaggio Ape. Our crew drove up from Southampton, branded the vehicle in Aldi's livery, and spent two days sampling to the public and shooting content at one of the most recognisable locations in British confectionery. We went in as specialist Piaggio drivers. We left having done the sampling and featured in the shoot too. That flexibility is just what we do.

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