Liquid I.V. "Hot Seat" Wellness Activation
Tower Bridge, Liquid.I.V. Wellness Village
LIQUID I.V. "HOT SEAT" WELLNESS ACTIVATION
Tower Bridge, London
The brief
Liquid I.V., the hydration brand, needed a standout London setting to film the new season of their ongoing "Hot Seat" series - and to open it up as a public wellness experience that brought the brand's "feel better, live more" ethos to life. The ask: a genuine sauna and cold-plunge activation, custom-branded, set against one of the capital's most iconic backdrops.
The setup
Working with agency TRO, Promovan delivered a fully branded wellness village on the lawn at Potters Fields Park, in the shadow of Tower Bridge. At its heart were two bespoke cube saunas - one a working sauna seating up to eight, the other converted into a private, fully branded changing space - alongside a working cold plunge pool for post-sauna recovery. Our signature Citroën HY Van, wrapped head to toe in Liquid I.V. blue, served as the hydration hub. Every element was custom-clad and branded specifically for the campaign, giving the whole village a seamless, premium finish.
The activation
The working sauna was positioned perfectly to frame Tower Bridge directly behind it, and with its full glass back, it made the ideal set for the "Hot Seat" photoshoot, the landmark framed through the glass in every shot. Once filming wrapped, the space opened up as a public wellness event: members of the public could book in to enjoy the full sauna and cold-plunge experience, then rehydrate with Liquid I.V. sachets served fresh from our Citroën HY Van.
The result
A striking, dual-purpose activation - a content-ready film set and a public wellness destination in one of London's most photographed locations. The glass-backed sauna against Tower Bridge delivered the hero shots for the new "Hot Seat" season, while the public experience combined genuine recovery, product sampling and premium branded design into one seamless day on the South Bank.
The vehicle: Two bespoke saunas (one working, one branded changing room), cold plunge pool & branded Citroën HY Van
The locations: Potters Fields Park, Tower Bridge, London
The work: Product sampling & content shoot in a pop up wellness activation with a sauna & cold plunge experience
The crew: Six-strong specialist team including sauna technicians and qualified electrician
The client: Liquid I.V. (via TRO)
