Aldi x Promovan | Piaggio Ape Sampling Activation, Birmingham

Aldi x Promovan | Piaggio Ape Sampling Activation, Birmingham

We took Aldi's Mini Chocolate Eggs to Bournville — outside Cadbury World, in a vinyl-branded Piaggio Ape. Our crew drove up from Southampton, branded the vehicle in Aldi's livery, and spent two days sampling to the public and shooting content at one of the most recognisable locations in British confectionery. We went in as specialist Piaggio drivers. We left having done the sampling and featured in the shoot too. That flexibility is just what we do.

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Inside the Promovan Photoshoot
Georgia Elia Georgia Elia

Inside the Promovan Photoshoot

Go behind the scenes of our winter photoshoot as we capture the Promovan fleet in a clean, minimalist studio — creating the perfect blank canvas for bold, creative brand campaigns.

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