Citroën H Van scores a spot on BBC one
When iconic design meets live broadcast, the result is a moment viewers remember.
For BBC’s ‘Crouchy’s Year Late Euros Live’, Promovan transformed one of our most recognisable vehicles — a classic Citroën HY van — into a fully customised live TV backdrop, creating a striking focal point at the heart of the studio.
An Iconic Vehicle, Reimagined for Live Television
The Citroën HY van was fully painted and styled to align with the show’s visual identity, ensuring it felt like an intentional part of the set rather than a standalone prop. Positioned directly on the studio floor, the van became a dynamic backdrop for presenters and guests, adding depth, character, and visual storytelling to the broadcast.
Its unmistakable silhouette and bespoke finish made it instantly eye-catching on camera — a perfect example of how physical assets can elevate production design when used creatively.
Broadcast to Millions
The episode aired during BBC’s coverage of the Euros finals, reaching a peak audience of over 13 million viewers. Featuring a real, customised vehicle within the live set added authenticity and texture to the broadcast, helping the show stand out visually while engaging viewers at home.
Moments like this demonstrate the power of experiential assets beyond traditional events — when thoughtfully integrated, they can deliver exceptional reach through broadcast and digital channels.
Designed for Impact, Built for Versatility
This activation highlights how Promovan’s fleet can be used far beyond street activations or pop-ups. Our vehicles regularly feature in:
Live TV broadcasts
Studio and location shoots
Social media and digital content
Commercials and branded storytelling
Each vehicle is adaptable, visually distinctive, and ready to be transformed to suit creative briefs across media, experiential, and brand activations.
From Studio Sets to Brand Activations
Whether it’s anchoring a live BBC studio, supporting a large-scale brand activation, or acting as a hero prop for social content, Promovan specialises in turning iconic vehicles into unforgettable brand moments.
If you’re planning a campaign, production, or activation and want something visually bold, flexible, and instantly recognisable, we’d love to help bring it to life.
