Piaggio Serves Hellmann’s Product Launch
Promovan supported the launch of a new Hellmann’s product by supplying one of our iconic Piaggio vehicles as a branded stunt backdrop, designed to capture attention and create high-impact content moments.
Positioned as a visual centrepiece for the activation, the Piaggio was fully styled to align with the campaign look and feel. Rather than acting purely as a catering unit, the vehicle became a focal point for filming, photography, and social-first content capture throughout the launch.
Our Role
Providing a branded Piaggio vehicle styled to match Hellmann’s campaign identity
Supporting on-site placement and setup to maximise visual impact
Delivering a versatile vehicle that functioned as both a physical brand asset and a ready-made content backdrop
Why It Worked
The Piaggio’s distinctive shape and vintage character created instant visual interest, helping the activation stand out while giving the production team a dynamic, textured backdrop for content. The vehicle added depth, scale, and personality to the launch environment — elevating it beyond a standard promotional setup.
The Result
The branded Piaggio helped turn the product launch into a content-rich brand moment. By combining a recognisable heritage vehicle with a global household name like Hellmann’s, the activation delivered strong visual storytelling and a memorable physical presence that translated seamlessly across photo and video.
